The Service Innovation Programme “Sell & Market Advanced Services” took place on the 13th and 14th of June. In Düsseldorf, we had two intense days packed with workshops, discussions and presentations about the challenges that organisations are facing when it comes to sell and market advanced services.
We discussed the challenges of
Interesting speaker like Wolfgang Künkler, Senior Vice President Service from Diebold Nixdorf joined, to describe their journey from a product to an advanced services provider. Also, Andreas Beck from Samsung gave an inspiring presentation to answer the question "Do we know who our customers are?". Sabrina Singer from Voith explained their step-for-step approach to move from reactive to proactive.
The Best Practice Report you can request below. It includes a short summary of the two days and the conclusion of the Best Practices, connected with the SCP Standards. We hope it brings you even more useful ideas and best practices that will help you to improve your service sales and marketing capability!
