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INSIGHTS

Service Business Strategy

How a manufacturing company gets started with digital services?

How a manufacturing company gets started with digital services?

This is a case study created by Noventum’s Service Innovation Programme Team that described the jour...

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Finding the starting point of successful Service Transformations

Finding the starting point of successful Service Transformations

In the ever-changing environment that service businesses operate, there are many potential transform...

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Your people and Service Thinking:

Your people and Service Thinking:

With commoditisation and decreasing growth rates on product sales, the Service business is now seen ...

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Understand the customer experience and give your brand a boost

Understand the customer experience and give your brand a boost

It is arguable that a great number of the existing detection mechanisms (customer surveys, feedback ...

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Growing through the brand

Growing through the brand

Do you know why your customers choose you? Customers nowadays select your brand and stay loyal to...

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5 steps to understand how customers develop their perceptions about your brand

5 steps to understand how customers develop their perceptions about your brand

Delivering superior experiences to customers has many benefits for optimising returns on investments...

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