Service Business Strategy
How a manufacturing company gets started with digital services?
This is a case study created by Noventum’s Service Innovation Programme Team that described the jour...
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Finding the starting point of successful Service Transformations
In the ever-changing environment that service businesses operate, there are many potential transform...
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Your people and Service Thinking:
With commoditisation and decreasing growth rates on product sales, the Service business is now seen ...
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Understand the customer experience and give your brand a boost
It is arguable that a great number of the existing detection mechanisms (customer surveys, feedback ...
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Growing through the brand
Do you know why your customers choose you? Customers nowadays select your brand and stay loyal to...
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5 steps to understand how customers develop their perceptions about your brand
Delivering superior experiences to customers has many benefits for optimising returns on investments...
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