Many manufacturing companies are still stuck in the situation where they sell their product to other companies, which then supply the end product to the end customer. In most cases, the after sales service is performed by the middle company/partner, thus leaving the manufacturer with a limited potential for growth. The key question here is what is the best partner strategy that brings (service) turnover growth and (service) advantages for both you and your partners in the whole sales distribution chain?
The reality is, that only those manufacturing companies that will make the right selection of partners and will set up such agreements that allow them to create a win win situation for both, can aim for a prosperous future.
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