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INSIGHT

Has Service Business Strategy changed?

Has Service Business Strategy changed?

As manufacturing organisations face increasing pressure from competitive product offerings and customer demands for a complete service and product experience, there is a dawning realisation that developing a service strategy requires the same type of rigour and dynamic approach that they have historically brought to product development.

Our recent article deals with some key underlying themes that impact organisations' service strategies:

  • Use of agile approaches to “fail fast” gaining valuable experience quickly
  • The change of focus from product to customer and brand
  • The increasing need for a commercially viable strategy for IoT

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