CUSTOMER EXPERIENCE DESIGN
This course will help companies to increase customer loyalty and therefore increase growth and profitability by customer.
During this course, students will learn how to deeply understand Customer Needs and Expectations, how to Redefine the Customer’s Value Perception, and how to create and implement a Brand Driven Customer Experience Strategy
Course Objectives
The course is designed to enable managers in the service industry to develop, execute and manage Customer Experience Programmes to:
- Define the customers’ perspective
- Create a customer experience strategy
- Increase customer loyalty
- Increase service revenues
- Scale and standardise customer surveys
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