Learn how to successfully identify, design and roll-out new services
Service Business Model Design


This training has been designed for professionals who want to design standardised yet personalised services that will be the drivers of profitable and sustainable growth.

The practical tools and exercises in the training will improve your ability to strengthen your service portfolio by (1) identifying opportunities for new services, and (2) design and implement those services using a stage-gate approach and short iterations to reduce risk and ensure quick wins.

Objectives of the training

After this training, participants will be able to:

  • Design new service business models using a stage-gate approach to engage the company and minimise risks
  • Identify growth opportunities for service by conducting market research
  • Evaluate growth opportunities and select those that will enrich perception of your brand and your service portfolio
  • Develop, pilot, and evaluate services
  • Develop a growth hacking strategy for each service
  • (re)design the marketing, sales, and delivery operating model to fit requirements of new service
  • Scale new services and manage them until the end of their lifecycle

Training outline

The training consists of four modules:

  • Module 1: Service Business Model
    • The value of services
    • What is a service business model?
    • Identify opportunities for new service business models
    • The agile stage-gate approach for service business model design, development, and deployment
  • Module 2: Identify growth opportunities
    • Conducting customer and market research
    • Identify our current position and new opportunities in the customer value chain
    • Develop a customer service needs-based customer segmentation
    • Identify growth opportunities
  • Module 3: Develop/enhance the service portfolio
    • The ideation process to translate growth opportunities into ideas for new services
    • Selection and prioritisation of ideas
    • Develop a strategy to engage the company and to develop the selected new services
  • Module 4: Service business model design and piloting
    • Design the value proposition, business case, go-to market approach and delivery model for a service
    • How to set up a pilot for a new service
    • How to evaluate a pilot
    • Developing growth-hacking strategies for new service propositions
    • Identify required changes in established marketing, sales, and delivery models for new services
  • Module 5: Deployment of new services and monitoring the lifecycle
    • Prepare a roll-out plan to scale up the new services
    • Define how to manage and monitor the new service and its lifecycle

Training Features

Language: English (other languages upon request)

Price: Online Self-Paced: € 1,950

Online Coach-led: € 2,950

In-house: On-request

Duration: +/- 30 hours of self-learning that can be spread over one year

For whom: Business Developers, Service Product Managers and other professionals that are responsible for designing and implementing services

Signup with your linkedIn account or login if you already have account to view course outline