SERVICE DESIGN
Develop standardised and yet personalised services that will be the drivers of profitable and sustainable growth. This course includes topics such as: How to articulate the value of services, how to develop a marketing and sales strategy, as well as, how to organise service delivery for consistency in customer experience and global scalability.
Course Objectives:
The course is designed to help business developers and product managers gain the knowledge and insight necessary to:
- Identify opportunities (conducting a market research)
- Evaluate and select within an existing portfolio
- Develop a strategy of future service delivery
- Design a marketing, sales and delivery model
- Develop, test and evaluate new propositions
- Scale propositions and manage them until the end of their lifecycle
This is achieved by using a stage-gate approach and short iterations to reduce risk and ensure quick wins
For more information contact us today.