The course provides students the opportunity to understand the challenges specifically related to the differences when selling services compared to selling products and the requirements for successfully managing a service sales organisation.
This is a comprehensive course, useful for organisations that want to stimulate the top line growth of their service business, possibly by setting up a dedicated service sales organisation in a product-minded organisation, or by growing the sales of advanced services and solutions business.
This course increases the participants’ knowledge and insight on how to:
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