Designed to enable participants to set-up, manage and optimise a service sales organisation.
Service Sales Management


The course provides students the opportunity to understand the challenges specifically related to the differences when selling services compared to selling products and the requirements for successfully managing a service sales organisation.

This is a comprehensive course, useful for organisations that want to stimulate the top line growth of their service business, possibly by setting up a dedicated service sales organisation in a product-minded organisation, or by growing the sales of advanced services and solutions business.

This course increases the participants’ knowledge and insight on how to:

  • Articulate the value of their services to a customer
  • Become sufficiently aware of what their customer really needs
  • Build their service sales capabilities
  • Accelerate service sales

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