Enhance customer relationship skills within your organisation and be perceived as the customer Trusted Advisor
Trusted Advisor


This Trusted Advisor training has been created for service professionals operating in any industry, and at any level. It serves as a practical guide on establishing and maintaining relationships with customers. The training will assist anyone whose business is built on trust, and who believes that service business growth depends on excellent service and positive customer experiences, resulting in long-term client relationships.

The practical tools and exercises in the training will improve your ability to earn trust and to sharpen your trust-building skills. You will be taught how to approach prospects and clients based on a relationship of trust, and how to implement this skill in your daily work life.

Objectives of this training

After this training, participants will understand:

  • what it means to be a Trusted Advisor.
  • what characteristics are needed to become a Trusted Advisor.
  • How you can reinforce those characteristics you already have and to determine which of them need to be developed.
  • the importance of the role of the Trusted Advisor in the sales process so that it develops into one that is trusted by customers.
  • that a Trusted Advisor's behaviour makes the selling process of service more assertive.

Training outline

The training consists of seven modules:

  • Module 1: Trusted Advisor
  • Module 2: Maintaining Confidence and Credibility
  • Module 3: Communication Methods
  • Module 4: Organisation and Productivity
  • Module 5: From Lead to Closure - Understanding Yourself & Your Customers
  • Module 6: From Lead to Closure - Dealing with Customers - Interaction
  • Module 7: From Lead to Closure - Dealing with Customers – Closure

Training Features

Language: English, German, Dutch, French, Spanish, Turkish and Russian (other languages upon request)

Price: Online Self-Paced: € 595

Online Coach-led: € 1,595

In-house: On-request

Duration: +/- 18 hours of self-learning that can be spread over one year

For whom: all service professionals that are customer facing

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